We take to the road with Firework PR
We are delighted to announce that we have teamed up with PR guru’s Firework PR. Firework PR will run an integrated brand building and series of creative media campaigns to drive awareness of The Motorhome Holiday Company’s innovative routes to market intended to shake up what has been quite a traditional market.
Matt Sims, CEO & Founder of The Motorhome Holiday Company, said “There are many holiday makers and travellers looking to take to the road on a motorhome adventure and want to hire in the first instance, either as a ‘try before you buy’ or simply as a fun holiday. We are tapping into an area of strong consumer demand and so building awareness of our personalised customer-orientated approach to our target markets will be critical.”
“We already have a great relationship with Firework and trust them implicitly to support our business plans. The team goes above and beyond what many see as core PR, which will help us gain attention within the trade and consumer national travel space. With its expertise and connections, we’re confident in Firework’s ability to be a strategic partner. It’s an exciting time for us and we are thrilled to have the team on board.”
“Firework has proved to be the right PR partner for me and my business, The Motorhome Holiday Company – tenacious, creative and extremely focused on delivering results. Having worked with them for years, they’ve become an extension of my team and someone I’ve come to rely on for advice and creative ideas – a real sounding board. They know the sectors in which I operate and understand what I want to achieve for the business – I can leave them to manage how best to map the PR opportunity onto that. It’s got to the stage now that I’m confident I’ll get a great return on my investment – it’s always a juggling act when trying to start up and grow a business but I now know that PR is worth its weight in gold. Of course, it always helps to have a laugh along the way and I can certainly rely on the team for that!”
Headquartered in Bristol but soon to expand nationally across the UK, the Motorhome Holiday Company has already secured a spot at the forthcoming NEC Motorhome Show in February where it will be running a free to enter competition to win a weeks holiday in a premium family motorhome.
It will be announcing new partnerships and developments in the run up to and at the show.
Andrea Hounsham, Director of Firework PR, commented, “We have worked with Matt for many years on a number of different projects and are thrilled to be involved from the beginning of this new adventure. Whilst it is great for us to build upon our consumer travel credentials, what’s really exciting is that Matt is always willing to take risks and push the boundaries of communications. We are looking forward to going on this journey to launch The Motorhome Holiday Company.”
Firework has strong credentials in the travel and leisure sector combined with clients in retail, technology, charity, legal and sport sectors.
Get in touch with the team at Firework PR
Emma Beardsley at emma@fireworkpr.co.uk or call 07946899590
Andrea Hounsham at andrea@fireworkpr.co.uk or call 07783535928
http://www.fireworkpr.co.uk/contact-us/
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